Suppressions
Suppressions prevent emails from being sent to specific addresses, protecting your sender reputation.What Are Suppressions?
Suppressed addresses are email addresses that should not receive emails. This includes:- Hard bounces - Invalid addresses
- Spam complaints - Recipients who marked you as spam
- Unsubscribes - Recipients who opted out
- Manual additions - Addresses you’ve blocked
Why Suppressions Matter
Protect Sender Reputation
Protect Sender Reputation
Sending to invalid addresses hurts deliverability.
Legal Compliance
Legal Compliance
Honoring unsubscribes is required by law (CAN-SPAM, GDPR).
Reduce Costs
Reduce Costs
Don’t waste sends on addresses that won’t receive them.
Automatic Suppressions
Lettr automatically suppresses addresses when:| Event | Suppression Type | Duration |
|---|---|---|
| Hard bounce | Permanent | Forever |
| Spam complaint | Permanent | Forever |
| Unsubscribe | Permanent | Until removed |
| Soft bounce (3x) | Temporary | 72 hours |